PlanOmatic’s Study Measured the Impact of 3D Tours in Partnership with ResiHome, a division of RESICAP and Leading Provider of Single-Family Rental Homes
DENVER – December 15, 2022 – PlanOmatic, the leading provider of quality photography, floor plans, and 3D tours to the single-family rental (“SFR”) industry with speed and at scale nationwide, today announced the results of its 3D Tour study conducted in partnership with ResiHome, a division of RESICAP, and a leading property management company and provider of high quality, single-family rental homes nationwide. The study measured the impact of 3D Tours, specifically lead generation, for SFR property marketing across ResiHome’s Atlanta and Dallas portfolios.
The study revealed the following:
• Leads per property increased when a 3D Tour was used as part of the listing. In Atlanta, leads increased by 48% when a 3D Tour was used, and in Dallas, leads were 23% higher when a 3D Tour was present.
• Days on the market until the first application was submitted were 36% lower in Atlanta for property listings with a Zillow 3D Tour.
• Atlanta properties with a 3D Tour resulted in a slightly higher percentage of applications versus listings with only photos and a floor plan.
“Our goal is to make it easy for people to find quality single-family rental homes in great neighborhoods, and property listings with 3D Tours help do this by enhancing the search process and providing residents with a virtual walkthrough experience of the home,” said Greg Higgins, Director of Marketing at RESICAP. “PlanOmatic’s study revealed that property listings featuring a 3D Tour increase both leads and applications and having a 3D Tour as part of our property marketing efforts are crucial to elevating our residents’ home renting experience.”
For this particular study, PlanOmatic tracked 161 properties across two markets: Atlanta, GA and Dallas, TX. PlanOmatic created a test group in each market by adding a Zillow 3D Tour on the property listings in addition to the existing floor plan and photos and compared that to a control group (the other half) that featured only the floor plan and photos. The test case properties were tracked between September 13th and October 31st , 2022.
“As the SFR market continues to become even more competitive, property owners, investors and management firms are taking advantage of 3D Tours to attract and capture the interest of consumers online, resulting in more leads and faster leasing activity,” said Kori Covrigaru, founder and CEO of PlanOmatic. “The results from our study with ResiHome show firsthand how leveraging 3D tour technology can increase and speed up property leads and applications.” 3D Tours are becoming the standard in SFR property marketing today, with PlanOmatic reporting a 260% increase in its 3D Tour offerings between January 1 – November 30, 2021 and January 1 – November 30, 2022.
About PlanOmatic
PlanOmatic provides quality photography, floor plans, and 3D to the single-family rental (“SFR”) industry with speed and at scale, nationwide. The company’s full suite of services allow SFR investors, owners, and operators to make fast, accurate and well- informed decisions throughout the property life cycle, including acquisition, renovation, and leasing. With a vetted network of hundreds of professional contractors across the country, PlanOmatic ensures SFR investors, owners, and operators receive all orders within 2.5 days. For more information, visit www.PlanOmatic.com.
About ResiHome
ResiHome is a division of RESICAP and one of the nation’s leading property management companies for single family rentals, stretching from Georgia to Texas and Florida to the Carolinas. Since its founding, the company has leased over 22,500 homes and managed 32,500 homes, managing the entire SFR lifecycle with HoneyBadger Pro, its proprietary software. To learn more, visit resihome.com.
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