5 Things Changing the Game for Property Marketing

How tenants are searching for properties is ever-changing. With the rise of securing properties sight unseen or virtually, showcasing your portfolio and making the process accessible to all has never been more paramount. Resonating with potential property hunters requires taking a look at current tactics, and processes, and being both proactive and open to new strategies. Whether you are a realtor, investor, or property manager, it’s time to master property marketing. Read on to discover the tools and technology to take showcasing your properties to new heights.

1. Workflow Optimization

Before jumping into a new marketing campaign or blog post, make sure you have a streamlined process for your team’s workflow. Consider investing in online tools to simplify your workflows. These tools can help your listing teams complete tasks that could be executed through automation and optimizing processes. Establishing a straightforward system can help save time and guarantee well-executed tasks. Check out these different tools that can help with each step of your workflow. 

• Project management: Whether you’re in the office or working remotely, having a home base for projects can create a more organized workflow. Trello is a great app for project management among your teammates. Boards on Trello are customizable and have the ability to integrate other tools that your business uses on a daily basis. 
• Web content and blog creation: It’s important to have high-quality content. So you need to avoid misspellings, grammatical errors, and complex sentences. Apps like Hemingway and Grammarly check your work and provide suggestions to improve your blog post as you write.
• Social media: Scheduling content ahead of time can keep your business consistent on social media. Consider batch-creating content and use Hootsuite to schedule and post your content with ease. Speaking of creating content, a tool like Canva can be beneficial if you do not have a graphic designer on hand. Canva provides free (and paid) design templates for social media and more that can create a more professional look on your accounts.
• Email: Email automation can keep your clients updated. The more you communicate with your clients, the stronger your relationship could be. Consider using tools such as MailChimp or Constant Contact to create and send email campaigns to your client list. 
• Data Analyzation: Google Analytics uses data from your website to analyze and create reports that will provide insight into your content. Although there are many analytics tools out there, Google goes hand in hand with SEO, a staple in content marketing, and can provide an in-depth look into your website’s reach. 

2. SEO Friendly & Engaging Web Content

SEO is becoming a necessity in the world of content creation, but what is it? SEO stands for search engine optimization, which focuses on improving the chances of your website being seen on Google search. Optimizing your content for search engines will improve your chances of having prospective clients find your website and work with your business. Strive to have your properties and content show up in search results either through paid campaigns or organic searches. If you’re unsure of how to optimize your content for SEO, work with a web developer to make your site and content SEO friendly and optimized. 

Although having search-engine-optimized content can help boost your website views, you also want to have engaging content that will turn your audience into clients. Having a well-rounded and polished online presence can make all the difference in your property marketing. Create blog content that industry leaders and tenants would find helpful. Think about what common questions clients would have. Provide content to satisfy those needs through blog posts and videos. Ideas to get you started are, how to get into real estate investing and iBuying, how to expand your commercial real estate portfolio, and ways to make upgrades in your rental property using a tax-deductible home equity loan. A HEL is a beneficial option to explore because they’re generally offered at lower interest rates than other forms of consumer loans because they’re secured by your home. It’s noteworthy to mention that once you’re provided with the lump-sum payment, there are no restrictions on how the funds are used, so informing your clients and readers of this option can be a helpful topic to start with as they navigate searching and buying properties.

Being active across social media with high-quality content can also increase your customer base. So many businesses are on social media these days, and there’s a reason for it. With social media, you have the ability to connect with prospective clients and drive them to your website. You can also use social media to advertise properties. Facebook can be a great marketing platform. Not only will your properties get more exposure, but you’ll also be able to see your post’s performance. Get started with social media platforms such as Instagram and TikTok and become more engaged with your target audience. These platforms are also useful for discovering new trends in your industry. Having a strong online presence will help you grow your business and make your properties and services more visible to a wider audience.

3. Lifestyle Campaigns

Tenants really care about the lifestyle that comes with their rental, so put those communities on display. Show what your properties have to offer through lifestyle marketing campaigns. Create marketing campaigns that showcase community social events, gatherings, and enjoying life with the amenities. Work with your lifestyle director to create challenges and competitions on social media that your tenants can get involved in. Encourage your tenants to share photos at a community event, like a BBQ or block party as a way to get some great user-generated content. UGC is trustworthy and engaging and keeps your tenants engaged with your business. 

4. Use Visual Technology

Helping renters envision themselves in a property can take property marketing to a new level. Take a look at tools like Matterport cameras. Their 3D cameras help prospective tenants look at floor plans and navigate through the space as if they were walking the property in person. With Matterport 3D tours, your clients can see the property through a dollhouse view or a showcase tour.

Booking a professional photographer can highlight the beauty of your properties. High-quality images can go a long way when it comes to selling a property. Homes are likely to rent faster and save you time in the long run, so make sure your listings include the best visuals possible. 

Videos can provide a more in-depth look into a rental. Create walk-through videos to help bring the property to life. Drone footage can be used to highlight the property’s outdoor features as well. Visuals of the property are an excellent way to engage your audience and convert them into prospective buyers. 

5. Feedback Monitoring

Online reputation management is an integral part of any marketing strategy for a landlord or property manager. Use tools to monitor your reviews and be responsive. Acknowledging your customers establishes a more trustworthy relationship and shows that your business is receptive to feedback. Be active in soliciting feedback on tenant experience to collect important data to help with your marketing efforts and tenant experience initiatives. Encourage reviews by sending a survey to your clients and leave your clients with a positive experience by sending that survey in a thank-you card.