PlanOmatic, a leading provider of quality photos, floor plans, and 3D to the single-family rental (“SFR”) industry with speed and at scale nationwide, today announced it increased its number of 3D virtual tours for SFR properties across the country by 270% from 2020 to 2021, and increased the number of SFR homes it photographed by 187% during the same time period. The company’s most in-demand markets for 3D virtual tours and photography of SFR properties in 2021 were Charlotte, Dallas, Orlando and Tampa. Charlotte ranked as PlanOmatic’s most in-demand market for 3D tours in 2021.
As the SFR market continues to thrive and become even more competitive, property owners, investors and management firms are taking advantage of 3D virtual tours and professional photography to attract and capture the interest of consumers online, resulting in faster leasing activity. Below is a breakdown of PlanOmatic’s most in-demand markets for virtual tours and
photography services in 2021.
Charlotte, NC:
3D tours: 1,571% increase from 2020 to 2021
Photography: 253% increase from 2020 to 2021
Dallas, TX:
3D tours: 608% increase from 2020 to 2021
Photography: 234% from 2020 to 2021
Orlando, FL:
3D tours: 139% increase from 2020 to 2021
Photography: 180% from 2020 to 2021
Tampa, FL:
3D tours: 77% increase from 2020 to 2021
Photography: 171% increase from 2020 to 2021
“Essentially all home searches start online today, and this has fundamentally changed the way SFR properties are marketed,” said Kori Covrigaru, co-founder and CEO of PlanOmatic.“Our clients are trying to get as much property information in front of the consumer as possible, and a 3D tour stands out online allowing future residents to walk through the house imagining themselves there without visiting it in-person. We anticipate an even greater adoption of 3D tours in 2022 as SFR owners and investors look to optimize operational efficiencies and lease their properties faster.”
Covrigaru added, “We conducted a study last year that measured the impact of 3D tours on SFR property marketing on the Zillow Rentals platform, which includes Zillow, Trulia, and Hotpads. The 3D tour study was conducted in partnership with a national provider of well-maintained SFR homes and revealed that SFR property leads increased by 40%, and days on the market decreased by 30%, when a 3D tour was published on the Zillow Rentals platform.”
PlanOmatic has a network of hundreds of contractors across the country equipped with Ricoh Theta Z1 cameras, making it the largest and fastest provider of quality photos, floor plans, and 3D to the SFR industry with speed and at scale, nationwide.
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About PlanOmatic
PlanOmatic provides quality photos, floor plans, and 3D to the single-family rental (“SFR”) industry with speed and at scale, nationwide. The company’s full suite of services allow SFR investors, owners, and operators to make fast, accurate and well-informed decisions throughout the property life cycle, including acquisition, renovation, and leasing. With a vetted network of hundreds of professional contractors across the country, PlanOmatic ensures SFR investors, owners, and operators receive all orders within 2.5 days. For more information, visit www.PlanOmatic.com.
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