Why Aerial Photography is a Must for Build-to-Rent Property Listings

Build-to-Rent single-family homes represent one of the fastest growing categories in residential real estate. But with so many BTR homes hitting the market, owners and managers are faced with a critical question: how do you stand out in an increasingly crowded and competitive renting environment?

One game-changing tool that has emerged in recent years is aerial drone photography. This cutting-edge technology can help your property stand out in listings and attract discerning tenants who appreciate the finer details. In this blog post, we’ll explore six compelling reasons why owners and managers of build-to-rent single-family homes should consider using aerial drone photography in their property listings.

1. Convey Professionalism

It’s impossible to overstate the importance of first impressions, especially in the world of real estate. Aerial drone photography instantly elevates the perception of not only your property listings, but your company as a whole. Quality tenants want to rent from PM businesses that pay attention to the details and operate with professionalism. Aerial photography conveys this message without having to say anything.

1. Highlight Key Neighborhood and Environmental Amenities

By offering a bird’s eye view, aerial photography allows you to show off the best elements of your property’s surroundings. Whether it’s the sparkling ocean, majestic mountains, lush parks, or vibrant shopping districts, aerial shots offer a panoramic view that ground-level photos simply can’t match.

1. Give a Sense of Scale and Space

Aerial drone photography offers prospective renters a clear view of the property’s layout, giving viewers a sense of scale and space that traditional photos can’t convey. Aerial photos make it much easier to accurately depict the size of the house, the size and layout of the yard, the spacing between properties, and other basic elements of the property’s layout. In short, it helps renters envision what it’s like to really be there and understand how their lifestyle and belongings can comfortably fit into the property.

1. Attract Out-of-Town Renters

One of the biggest obstacles for out-of-town renters is getting a sense of what it actually feels like to stand in front of a property, walk around the neighborhood, and so on. Aerial photography is unparalleled at conveying a sense of place to someone who has not yet visited in person. This extra sense of familiarity and comfort can make it more likely that an out-of-towner puts your property on the shortlist of places to tour.

1. Add a Dramatic Touch to Your BTR Listings

Aerial drone photography is the best way to add a touch of drama and cinematic beauty to your property listings. The sweeping views, dynamic angles, and breathtaking landscapes can easily create an emotional connection with potential tenants. These images leave a lasting impression and evoke a sense of excitement, especially when compared to typical real estate listings.

1. Increase Engagement

The more time a potential renter spends on your listing, the more likely they are to remember it, bookmark it and ultimately visit in person. Aerial photography simply has an unbeatable capacity to grab and hold attention.

Ready To Elevate Your BTR Listings?

PlanOmatic makes it easier than ever to get high-quality professional photos – including aerial photography – for all of your properties. Simply tell us where the property is, and we do the rest. With a team of professional photographers located in markets across the country, we deliver Photos, Interactive Floor Plans, 3D Tours and more in 2.5 days or less.

Place an order today or Book a meeting to learn more.